Stories exist on a continuum. In journalism, we sometimes overlook this fact, I think, because of a longing for originality coupled with rather short time horizons. Check out the recent Wall Street Journal piece about Scotts Miracle-Gro and the company's effort to develop more effective--but green--lawn care products. Compare that with my 2006 story for Wired about the company's pugnacious CEO and his controversial quest to make transgenic grass as pervasive as, well, the American front lawn. Three years from now, I wonder where this company will be, and how the media will choose to portray it.

AuthorDavid Wolman