I know fonts have power, but I'm sometimes reluctant to admit it. Recently, however, a friend who is in marketing and PR was entertaining enough in her criticism of my continued use of Times New Roman in email correspondences, that I decided to take the plunge and change the default font. Here's what she sent me. The last line refers to a crappy shwag book bag I used to port to the local coffee shop.

n the font front, once again, I take my cue from Microsoft because I know the bajillions of dollars they invest in this type of research. The font is Calibri. It shipped as the default font (as opposed to Times New Romans) on all Vista PCs. The spare, modern style of Calibri is the font equivalent of the good design that is making headway in the mainstream. Microsoft will ship as the standard font something that strikes a balance between design and seriousness but also something they think will stand the test of time for foreseeable future (since operating systems stay on the market at least a few years). As for your use of Times New Romans, I’ll just say that fonts are like book bags: they say a lot about you.

AuthorDavid Wolman